Cupertino, California — Apple is set to revamp its iPhone launch schedule next year, introducing its first foldable model alongside the iPhone 18 Pro and “Air” versions. Meanwhile, the standard iPhone 18 is expected to be delayed until spring 2027, joining a follow-up to the iPhone 16E.
This reorganization comes as Apple expands its lineup to six iPhone models, necessitating a strategic adjustment to avoid overwhelming consumers. The company is reportedly opting for a book-style foldable design, featuring a 5.7-inch display when closed and a nearly 8-inch screen when opened. Industry analyst Ming-Chi Kuo anticipates that the foldable iPhone will measure around 4.5 to 4.8 millimeters in thickness when not in use and will incorporate Face ID technology instead of Touch ID.
Further details have emerged concerning the iPhone 17 Air, which is expected to receive a new battery case. Testing indicates that the device’s battery life may not meet the standards set by its predecessors, prompting the introduction of this accessory.
As for the iPhone 18 Pro and 18 Pro Max, reports suggest that these models will feature significant upgrades, including under-display Face ID sensors. This change is said to allow for a sleeker design, leaving just a minimal cutout for the front-facing camera in the top-left corner of the device.
Consumer interest in foldable phones has been on the rise, with major competitors already cultivating a market for these devices. Apple’s decision to enter this segment reflects a broader trend in the industry, as manufacturers seek innovative ways to attract and retain customers.
As Apple navigates these changes, it remains clear that the company is committed to evolving its product offerings to meet modern consumer demands. These planned adjustments could not only enhance user experience but also strengthen Apple’s position in a competitive landscape.
The tech giant’s strategy suggests that it is leveraging market research and consumer feedback to refine its product launches and ensure each new device resonates with its audience. With a mix of excitement and anticipation, customers will be watching closely as Apple prepares for its next chapter in mobile technology.