Omaha, Nebraska — Thousands of Berkshire Hathaway shareholders flocked to the annual meeting over the weekend, where an interactive shopping event transformed the traditional experience into a vibrant marketplace. The “Berkshire Bazaar of Bargains,” held at the CHI Health Center, featured more than 20,000 square feet of products, showcasing a diverse range of items from the conglomerate’s extensive portfolio.
Among the highlights were a variety of goods, such as Warren Buffett-themed apparel from Brooks Sports and chocolate coins from See’s Candies. On Saturday morning, Buffett, at 94 years old, took the stage to discuss critical issues facing the market, including tariffs and current economic turbulence. He was joined by his successor, Greg Abel, and Berkshire’s insurance chief, Ajit Jain. Investors eagerly anticipated the question-and-answer session, which was streamed live.
The plush toy sensation Squishmallows captured attention once again, with attendees quickly purchasing models resembling Buffett and the late Charlie Munger. Sales soared, with more than 1,000 units flying off the shelves every hour. A new limited-edition character named “Omaha” added to the excitement.
Berkshire Hathaway acquired Jazwares, Squishmallows’ parent company, during its purchase of Alleghany in late 2022. During the pandemic, Squishmallows gained immense popularity, aided by celebrity endorsements. In 2022, the company sold a staggering 100 million units, priced from $5 to $30.
This year, Berkshire offered a special opportunity for shareholders with the limited-edition “60 Years of Berkshire Hathaway” commemorative book. Only 5,000 copies were available at their bookstore, with proceeds from signed editions benefiting the Stephen Center, a charity supporting homeless youth and adults in South Omaha.
See’s Candies showcased a camping-themed chocolate selection, including a toasted marshmallow flavor packaged with illustrations of Buffett near a campfire. Similarly, Dairy Queen offered sweet treats like $1 Dilly Bars, allowing attendees to savor snacks as they explored the bazaar.
Long lines formed at the Brooks Running display, where shareholders eagerly sought the limited edition “Berkshire Hathaway” branded shoes. Many planned to participate in a fun run scheduled for Sunday morning, promoting health and fitness alongside investment.
A unique feature introduced this year was a giant claw machine, allowing participants to try their luck at retrieving prizes linked to various Berkshire holdings. Proceeds from this activity will support the Hope Center for Kids, an Omaha organization providing essential after-school care.
NetJets, acquired by Berkshire in 1998, provided patrons a glimpse inside a private jet while also offering branded merchandise. To streamline their shopping experience, attendees could utilize AIT Worldwide Logistics, which facilitated shipping their purchases home. This service proved crucial, as many left the event burdened with large bags filled with plush toys and other finds.
Nearby, Borsheims, a renowned jewelry store, hosted a separate shopping event exclusively for shareholders. Guests browsed an impressive selection of unique jewelry pieces, including specially priced engagement rings and rare items like a striking 24-carat black diamond necklace priced at approximately $25,000.
As the weekend unfolded, the atmosphere was palpable with excitement and community spirit, underscoring Berkshire Hathaway’s enduring influence and the bond among its shareholders.