Skokie, Illinois – An organization is rallying Americans towards a national boycott, calling for an “economic blackout” on Friday. The boycott, led by The People’s Union USA, comes in response to the rolling back of diversity, equity, and inclusion initiatives at various companies, including Target. This movement aligns with protests against President Donald Trump’s plans to downsize the government workforce and implement mass firings at federal agencies.
The People’s Union USA, a grassroots group, launched the boycott campaign, urging people not to shop for 24 hours. The purpose of the boycott, according to the organization, is to unite Americans against corruption and greed that have persisted for decades. The movement calls for systemic change rather than focusing on individual figures like Elon Musk, Trump, or any specific person.
On social media, the boycott has garnered attention and support, although its potential impact on retail sales or company profits remains uncertain. The boycott, set to start at midnight on Friday, advocates for Americans to refrain from purchasing anything for 24 hours, excluding essential items like medicine, food, and emergency supplies. Participants are encouraged to support local and small businesses if needed.
Furthermore, the organization has planned several future boycotts, with a week-long blackout against Amazon scheduled for March. Other boycott efforts by activists and civil rights groups, including a protest against Target’s rollback of DEI initiatives, are also underway. The movement has been bolstered by the support of celebrities like John Leguizamo and Bette Midler, who have encouraged their followers to participate in the economic blackout.
In Canada, businesses are joining the cause, emphasizing the importance of making consumer voices heard and asserting control over their choices. The movement is gaining traction beyond national borders, signifying growing dissatisfaction with systemic issues related to corporate accountability and social justice. As the boycott gains momentum, it underscores a collective effort to challenge current power structures and pave the way for a more equitable future.