Dallas, Texas – The future of quarterback Dak Prescott with the Cowboys is uncertain as discussions around whether Prescott will still be with the team in 2025 take center stage, not only in the upcoming 2024 season but also in the early months of the 2025 offseason.
Owner Jerry Jones has hinted that a contract extension for Prescott may not be finalized before the start of the season, fueling speculation and analysis about the quarterback’s future with the team. This approach aligns with Jones’ strategy of keeping the Cowboys in the spotlight, prioritizing attention and popularity over solely chasing Super Bowl victories.
During his testimony in the Sunday Ticket antitrust case, Jones emphasized the importance of being substantive and interesting to maintain the Cowboys’ status as one of the most talked-about and profitable teams in sports. Despite acknowledging that a significant portion of NFL fans may not favor the Cowboys, Jones highlighted the team’s ability to spark interest and attract support, regardless of the outcome on the field.
As the discussions about Prescott’s future intensify, the Cowboys’ intrigue and relevance are expected to grow throughout the 2024 season. While the team’s performance on the field remains a factor, the ongoing speculation about Prescott’s tenure with the Cowboys will undoubtedly drive interest and engagement with the franchise.
Beyond the potential impact on the team’s success or advancement in the playoffs, the focus on Prescott’s future underscores Jones’ ability to leverage the Cowboys’ notoriety for financial gain. Despite his testimony indicating that he has never personally profited from the team, the Cowboys’ continued relevance and marketability under his leadership are undeniable.