New York City, United States – Target CEO Brian Cornell is set to meet with civil rights activist Rev. Al Sharpton this week in New York City in response to growing calls for a boycott of the retail giant. The meeting comes after Target faced backlash for scaling back on diversity, equity, and inclusion (DEI) programs, leading to a notable decline in store foot traffic.
Sharpton, who has not yet called for a boycott of Target, has expressed concerns about the retailer’s decision to cut back on DEI efforts. While Target has reached out to Sharpton for a meeting, the civil rights leader has emphasized the importance of hearing the company’s stance on its commitment to the Black community and support for Black-owned businesses.
Target’s decision to end its three-year DEI goals and reduce efforts to feature more products from Black- and minority-owned businesses on its shelves sparked criticism and a drop in foot traffic at its stores. The decline in foot traffic has continued for weeks, raising concerns about the company’s ability to attract customers amidst growing social backlash.
In response to the backlash, Target has faced pressure to reaffirm its commitment to DEI initiatives and community engagement. The company’s decision to roll back on DEI efforts aligns with a broader trend among corporations, including Walmart and McDonald’s, that have scaled back on similar programs amid concerns over customer alienation and political scrutiny.
Sharpton’s meetings with companies like PepsiCo and Target highlight a growing pushback against conservative efforts to dismantle DEI programs. The civil rights leader’s willingness to consider boycotts underscores the importance of corporate accountability and social responsibility in today’s business landscape.
As Target grapples with both the DEI backlash and broader financial challenges, the company’s reputation and sales performance have come under increased scrutiny. The meeting between Cornell and Sharpton will be a pivotal moment for Target to address concerns surrounding its stance on racial equity and community engagement in the wake of George Floyd’s murder and the ongoing social justice movements.
In the face of mounting pressure and shifting consumer sentiment, Target’s decision to reevaluate its DEI initiatives reflects a larger corporate trend towards balancing social responsibility with financial performance. The outcome of the meeting between Cornell and Sharpton may have significant implications for Target’s reputation and future strategic direction.