Milan, Italy – Donatella Versace made a significant announcement on Thursday, revealing her decision to step down as the chief creative officer of Versace after nearly 30 years. This marks the end of an era for the iconic Italian luxury fashion house, which she has led since the tragic passing of her brother, Gianni Versace, in 1997.
Throughout her tenure, Versace, 69, has been widely recognized for her unwavering commitment to carrying on her brother’s legacy. Despite initially lacking a background in design or fashion, she quickly established herself as a driving force behind the brand, becoming a revered figure in the fashion industry.
Known for her distinct style, including her trademark pin-straight blond hair, Versace has been instrumental in shaping the brand’s image and reputation. Her ability to bring together top models like Naomi Campbell and Cindy Crawford for the label’s extravagant runway shows has become synonymous with the Versace name.
In a statement, Emmanuel Gintzburger, CEO of Versace’s parent company Capri Holdings, praised Versace for her invaluable contributions to the brand’s success. He credited her passion and creativity for elevating Versace to its current status as a fashion powerhouse.
Following Versace’s departure, the company announced the appointment of Dario Vitale, the former design and image director of Miu Miu, as the new chief creative officer. Vitale expressed gratitude for the opportunity and shared his enthusiasm for contributing to Versace’s continued growth and global influence.
Despite relinquishing her role as chief creative officer, Versace reassured supporters that she will remain actively involved with the brand as its chief brand ambassador. Her unwavering dedication and love for Versace, she explained, are deeply ingrained in her identity and will continue to guide her involvement with the company in the future.