San Francisco, California — Customers at Costco have discovered a new opportunity for investment, as seen in a viral TikTok video showing one buyer’s profitable experience with gold. Influencer Humphrey Yang shared his story of purchasing a gold ingot from the retail giant and later reselling it for a remarkable profit.
In April 2024, Yang bought a one-ounce PAMP Suisse gold bar from Costco for $2,359. Fast forward nearly a year, and he made headlines when he sold the bar at Witter Coin, a bullion dealer in San Francisco, for a staggering $2,955.42. The sale netted him a profit of nearly $600, showcasing a unique angle on how consumers can tap into the investment market through everyday purchases.
Yang’s TikTok video, which has garnered 6.5 million views, features him celebrating his profitable transaction. He expressed satisfaction with the process, calling it “surprisingly easy” while detailing his experience. With the price of gold soaring, his move has drawn both admiration and critique from viewers.
While Yang capitalized on a profitable moment, many commenters cautioned that he might have acted too quickly. Some viewers predicted that gold prices could continue to rise, suggesting he should have held onto his investment longer. Indeed, prices have recently surged to approximately $3,300 per ounce, with analysts, including Goldman Sachs, raising their year-end forecasts to as high as $3,700.
The surge in gold prices can be attributed to a variety of factors, including investor apprehension about potential economic downturns linked to political developments. In recent months, uncertainty surrounding tariffs proposed by former President Trump has prompted many investors to seek the stability that gold offers during turbulent times. This phenomenon has even led major financial institutions to transport gold bars as a hedge against inflation.
Yang’s experience exemplifies how innovative thinkers are turning retail experiences into investment opportunities. As more individuals explore unconventional ways to invest, these stories may inspire other consumers to consider alternative avenues for financial growth.
The surge in interest in gold as an asset reflects broader economic concerns and a shift toward tangible investments. With rising gold values and fluctuating economic conditions, consumers are likely to keep a close eye on the market, potentially leading to more stories like Yang’s in the future.