Los Angeles, CA – Music has played a crucial role in the success of TikTok, as music publishers are increasingly viewing the platform as a vital tool to engage with audiences. With the potential departure of TikTok from the U.S. looming in the near future, due to a proposed sell-off bill, the music industry is preparing to adapt to the changing landscape.
Should TikTok exit the U.S. market, music publishers will need to shift their focus to alternative platforms, and music enthusiasts will have to seek out new avenues to keep abreast of the latest music trends. Instagram is positioning itself as a contender to fill the void left by TikTok, aiming to become the go-to app for music-related content.
In recent months, Instagram has introduced a series of music-related features, such as the “Add Yours Music” stickers, the incorporation of music in Notes, song lyrics display in Reels, and songs on profiles. Furthermore, Instagram is currently exploring a new integration with Spotify that would allow users to showcase the music they are listening to in real-time, offering a unique way to promote music preferences and discover new tracks.
While the integration with Spotify may not be a game-changer, it highlights Instagram’s growing emphasis on music-related content and its ambitions to rival TikTok as a primary platform for music discussions. As TikTok faces challenges and uncertainties regarding its presence in the U.S., Instagram and its parent company Meta could emerge as major beneficiaries of the situation.
The future of TikTok in the U.S. remains uncertain, as the sell-off bill is set to take effect early next year. Despite legal challenges and opposition, there is a possibility that TikTok may be forced to exit the U.S. market if it fails to comply with the proposed terms. This potential vacancy could pave the way for Instagram to solidify its position as a leading platform for music discovery, adding significant value to its existing suite of music-related features.
As the music industry braces for the potential departure of TikTok, Instagram’s strategic advancements in music-related content could prove pivotal in reshaping the digital music landscape. With evolving developments and ongoing negotiations, the competition between TikTok and Instagram continues to intensify, underscoring the significance of music in driving user engagement and platform growth.