Minneapolis, Minnesota — Target is currently offering substantial discounts on a wide array of Lego sets as part of its Target Circle Week promotion. The sale features reductions of up to 30%, with some items experiencing discounts nearing 50% due to ongoing deals that were already favorable before this sales event began.
For instance, shoppers can find the 1,445-piece Young Simba set from Disney’s “The Lion King,” typically priced at $130, now available for just $64.39. This promotion runs through July 12, but customers are advised to act quickly, as popular Lego sets often sell out before the promotion ends. Interested buyers must be members of the free Target Circle rewards program to access these deals.
In the lead-up to Amazon’s Prime Day, scheduled for July 8 to July 11, the online retailer is matching select Lego discounts offered by Target. However, Target’s lineup includes several exclusive Lego sets that are also on sale, which adds to their appeal. Notable exclusives include intricate busts of beloved characters like Spider-Man and Shadow the Hedgehog, as well as “The Magic of Disney,” showcasing Sorcerer Mickey.
The sale has garnered attention from both Lego enthusiasts and collectors, as many sets are available at their lowest prices to date. Target has organized its Lego offerings into various categories to help customers navigate the discounts effectively. These sections include popular franchises like Lego Marvel, DC Comics, Disney, Star Wars, and Harry Potter, as well as specialized themes such as Lego Technic, Architecture, and Ideas & Icons.
In addition to these offerings, shoppers have the option to explore price-matching deals available at Amazon and Walmart, adding to the competition in the realm of Lego sales this summer. With the popularity of Lego continuing to rise, this event presents an excellent opportunity for both seasoned collectors and new fans to enhance their collections.
As the promotion unfolds, keen buyers are reminded that timeless Lego sets often become highly sought after. The combination of exclusive offers and substantial discounts makes this an exciting time for fans of all ages to join in the Lego adventure.