Cupertino, California – Apple unveiled the latest MacBook Air, featuring the powerful M4 chip, a stunning sky blue color option, and a more affordable starting price of $999. The sleek laptop boasts up to 18 hours of battery life, a 12MP Center Stage camera, and enhanced external display support, all enclosed in its thin and lightweight design.
Apple’s senior vice president of Worldwide Marketing, Greg Joswiak, emphasized the improvements made to the MacBook Air, stating, “MacBook Air is by far the world’s most popular laptop, and today we’re giving everyone even more reasons to love it.” With the introduction of the M4 chip, a new camera, and the vibrant sky blue color, Apple aims to enhance the user experience while maintaining its reputation for quality and performance.
The addition of the sky blue color option adds a fresh and dynamic element to the MacBook Air lineup, complementing existing choices like midnight, starlight, and silver. The M4 chip in the MacBook Air elevates performance to new levels, making daily tasks and demanding activities such as photo and video editing faster and smoother. The new chip boasts a powerful 10-core CPU, up to 10-core GPU, and support for up to 32GB of unified memory.
In addition to speed and efficiency, the MacBook Air with M4 is designed to embrace Apple Intelligence, offering users new capabilities to enhance their creative endeavors. Features like Image Playground, Genmoji, and Writing Tools provide innovative ways for users to express themselves visually and in writing. The integration of Siri and ChatGPT further enhances the user experience, making tasks more seamless and efficient.
Other notable features of the MacBook Air with M4 include a new 12MP Center Stage camera for improved video quality, enhanced display support for up to two 6K external displays, and impressive battery life of up to 18 hours. The laptop also maintains its reliability and durability, with a durable aluminum unibody enclosure and advanced security features like Touch ID and Magic Keyboard.
Apple’s commitment to environmental sustainability is reflected in the design of the MacBook Air, which features over 55 percent recycled content, including recycled aluminum in the enclosure and rare earth elements in the magnets. The company aims to achieve carbon neutrality across its entire carbon footprint by the end of the decade, with a focus on renewable energy and recycled materials in its products.
Customers can pre-order the new MacBook Air with M4 starting today in select countries, with availability beginning on March 12. The 13-inch model starts at $999, while the 15-inch model starts at $1,199. Additional technical specifications, accessories, and customization options are available on Apple’s website. Apple Trade In and AppleCare+ for Mac are offered to provide customers with convenient ways to upgrade and protect their devices.
In conclusion, the new MacBook Air with M4 demonstrates Apple’s dedication to innovation, performance, and sustainability. With its powerful chip, vibrant color options, and advanced features, the MacBook Air continues to set the standard for laptops in today’s tech-savvy world.