Los Angeles, California – Hasbro Entertainment and Legendary Entertainment have announced a collaboration to bring the popular trading card game Magic: The Gathering to life on the big screen and television. The move comes as Hasbro aims to expand the beloved game’s universe into a multimedia experience that will captivate longtime fans and attract new audiences.
Since its launch in 1993 by Wizards of the Coast, Magic: The Gathering has amassed a global following of 50 million players. The game’s success is attributed to its compelling characters, fantastical worlds, and strategic gameplay that have made it a favorite among gamers and card collectors alike.
Legendary Entertainment’s chairman of worldwide production, Mary Parent, expressed excitement about the partnership, highlighting Magic: The Gathering as a unique and cherished intellectual property that aligns well with Legendary’s track record of turning known brands into successful franchises. With projects like Godzilla vs Kong and Dune under its belt, the studio is well-positioned to bring the Magic: The Gathering universe to life on screen.
Hasbro Entertainment’s head of film, Zev Foreman, emphasized the rich storytelling and world-building that Magic: The Gathering has inspired over the decades. The collaboration with Legendary promises to usher in a new era for the franchise, with plans for both film and television adaptations to engage audiences in immersive storytelling.
Past attempts, such as a TV show at Netflix and a film universe at 20th Century Fox, have laid the groundwork for bringing Magic: The Gathering to new heights. Now, with the expertise of Legendary Entertainment and Hasbro Entertainment, fans can expect a fresh take on the beloved game that stays true to its roots while exploring new creative possibilities.
The collaboration between Hasbro and Legendary marks a significant milestone in the entertainment industry, as two powerhouses join forces to create a universe that promises to enchant and captivate audiences around the world. Magic: The Gathering fans can look forward to a new era of storytelling and world-building that will bring their favorite game to life in ways they have never seen before.