Plymouth, Michigan – Electric vehicle manufacturer Rivian has recently announced the launch of a new micromobility company called Also. This new venture, backed by $105 million in Series B funding from venture capital firm Eclipse, aims to focus on the development and production of lightweight electric vehicles such as bikes and scooters.
RJ Scaringe, the Founder and CEO of Rivian, expressed enthusiasm for the innovative products that the Also team will be creating, emphasizing the need for a variety of vehicle types to facilitate the world’s transition to electrified transportation. The company has been quietly working on a micromobility initiative for several years, with Scaringe hinting at this future direction during a public appearance at Tech Disrupt in 2023.
While Rivian is best known for its large and expensive electric SUVs and trucks, the introduction of more affordable and lightweight vehicles like e-bikes and scooters through Also will likely appeal to a broader audience. This expansion into the micromobility sector aligns with Rivian’s commitment to providing sustainable transportation options.
With a strategic stake in Also, Rivian plans to showcase the new micromobility products at its retail locations in the future, further integrating these options into its offerings. Scaringe is set to take on the role of chairman for Also’s board of directors, overseeing the company’s growth and development in the market.
Although some major car manufacturers have attempted to enter the e-bike market with limited success, Rivian’s focus on lightweight personal mobility devices signals a potentially different approach. The industry as a whole is navigating challenges, with some players experiencing financial difficulties and executive turnover. Rivian’s entry into the micromobility space may present a unique opportunity for the company to capitalize on changing consumer preferences and transportation trends.
As Rivian continues to expand its product lineup and establish itself as a key player in the electric vehicle market, the addition of Also and its micromobility solutions solidifies the company’s commitment to innovation and sustainability. With Scaringe at the helm of this new venture, Rivian is poised to make a significant impact in the evolving landscape of urban transportation.