Los Gatos, California — Netflix is enjoying an unprecedented surge on the stock market, marking an 11-day streak of gains, the longest in its history. This remarkable performance follows a strong earnings report that demonstrated a 13% revenue growth in the first quarter of 2025, bolstered by higher-than-expected income from subscriptions and advertising.
The streaming service’s latest stock run eclipses its previous record of nine consecutive days of gains, which occurred during late 2018 and early 2019. Currently, Netflix shares are trading at all-time highs since the company’s initial public offering in May 2002. Over the past 100 days, shares have soared more than 30%, indicating robust market confidence as the company navigates challenges posed by economic fluctuations.
Unlike many traditional media companies, which have experienced significant declines amid shifting market dynamics, Netflix appears to be relatively insulated from external pressures, including trade tensions and tariffs introduced during President Donald Trump’s administration. For instance, Warner Bros. Discovery and Disney have seen stock prices drop 10% and 13%, respectively, since Trump took office. In contrast, Netflix’s resilience during this turbulent time suggests that its subscription model is remaining attractive to consumers even in uncertain economic climates.
As the company aims for annual revenue between $43.5 billion and $44.5 billion, Netflix officials assert that their business outlook remains stable. Co-CEO Greg Peters emphasized during the recent earnings call that current operational trends do not indicate any significant challenges ahead. He noted the historical resilience of the entertainment sector, which often withstands downturns in consumer spending.
The rise in Netflix’s subscription prices—now $17.99 for the standard plan, $7.99 for the ad-supported version, and $24.99 for the premium option—has not deterred its customer base. Analyst opinions remain optimistic, with JPMorgan highlighting Netflix’s position as the leader in global streaming and projecting further gains in the wake of upcoming advertising opportunities.
Despite the absence of specific subscriber growth data, Netflix has shifted its focus to revenue metrics. Investors are particularly keen on how the company updates its strategies in response to evolving consumer preferences and market demands.
As the entertainment landscape continues to change, Netflix’s ability to adapt and thrive suggests a promising trajectory, underscoring its prominent place in the streaming market while traditional media entities grapple with ongoing volatility.