San Francisco, California – YouTube is currently testing a new website layout that changes the traditional display of information on videos. This layout removes the date of when a video was uploaded and the number of views it has garnered. The alterations are part of an experiment being conducted on the platform.
Reports indicate that YouTube’s new homepage layout, currently in testing phase, omits crucial details such as view counts and uploaded dates of videos. This change could potentially have significant implications on how users engage with content on the popular video-sharing platform.
VidIQ, a website focused on providing video analytics, shared insights on this ongoing test by YouTube through a post on X. The removal of view counts and dates is a departure from the typical information displayed alongside videos on the platform.
If implemented site-wide, this new layout could impact how users perceive the popularity and relevance of videos. Removing these metrics may shift the way users interact with videos and could potentially lead to changes in viewing behavior and content consumption on the platform.
YouTube’s decision to experiment with a new layout showcases their continued efforts to enhance user experience and evolve their platform. As the test progresses, it will be interesting to see how users respond to the changes and how it may influence their browsing and viewing habits on YouTube.