Kyoto, Japan — Nintendo President Shuntaro Furukawa has addressed concerns regarding the pricing of the upcoming Nintendo Switch 2, particularly its potential effects on young gamers. This discussion took place during a recent shareholders meeting where an investor raised the issue of the console’s higher cost compared to competitors.
Furukawa emphasized that the price of the Nintendo Switch 2 is aligned with the gaming experience it promises to deliver. He acknowledged the concern that a higher price point might create barriers for younger audiences, but he underscored the company’s commitment to ensuring accessible and enjoyable gaming experiences for children. “We strive to incorporate various functionalities to enhance user engagement and satisfaction,” he stated.
The Nintendo executive acknowledged that, indeed, the Switch 2 is priced higher than prior consoles. However, he reassured stakeholders that Nintendo is proactively exploring alternative avenues for children to engage with its beloved characters and games beyond traditional consoles. The goal, he noted, is to nurture a familiarity with the Nintendo universe that will encourage these young players to transition to gaming systems as they grow older.
Furukawa’s remarks also highlighted that multiple factors contribute to the pricing structure of the new console, extending beyond production costs. He stated that product quality and customer experience play significant roles in determining price, suggesting that the investment in the Switch 2 will provide substantial value to consumers.
This isn’t the first instance of Furukawa addressing the pricing strategy for the Switch 2. Earlier discussions in May also touched upon the various considerations that shape the cost, including changes in technology and market dynamics.
Nintendo remains committed to creating an inclusive gaming environment, ensuring that younger players have ample opportunities to engage with its IPs. As the gaming landscape evolves, the company is keenly aware of the need to maintain both accessibility and quality.
With the release of the Switch 2 generating significant anticipation, many are watching how pricing decisions will ultimately impact the market, especially among its younger audience. Furukawa concluded by reiterating the company’s dedication to delivering a “worthwhile” entertainment experience that resonates with all its users.