Seoul, South Korea – Rising K-pop group NewJeans has decided to rebrand itself amidst a contentious legal dispute that has captured the attention of fans in South Korea and beyond. The five-member group, which has garnered immense popularity since their debut, shared with the media that they will now be known as NJZ. With a renewed sense of excitement, the band is set to make their first performance under the new name at the ComplexCon Hong Kong festival in March, where they will also debut a new song.
Lead singer Pham Ngoc Han, known as Hanni, expressed that the name change is a way for the group to navigate through challenging times and focus on their music rather than the ongoing legal battles with their record label Ador. The group gained rapid success with their hit single “Attention” in 2022, followed by international recognition with their EP “Get Up” that topped the US Billboard 200 chart.
The name change comes as the latest development in the group’s conflict with their label, which culminated in NewJeans members announcing the termination of their contract with Ador. Accusations of manipulation, mistreatment, and workplace harassment were brought against the label, prompting legal actions from both parties. Ador has refuted the claims and insisted that the group is still bound by their contract, leading to a scheduled court hearing in March.
Despite the ongoing legal battle, NJZ remains focused on creating and performing music that reflects their unique style and sound. The group aims to redefine their image and experiment with new types of performances, showcasing a more bold and sharp aesthetic that differs from their previous “girl next door” persona. Additionally, the members have begun engaging with their fans through social media, seeking input on a potential new name before deciding on NJZ.
The band’s transition to NJZ signifies a new chapter for the group as they aim to move forward from their past challenges while honoring the memories and impact of their time as NewJeans. With a strong dedication to their craft and a desire to evolve artistically, NJZ is poised to captivate audiences with their fresh approach to music and fashion.