Oakland, California – Former first lady Michelle Obama and NBA champion Stephen Curry have partnered to launch a healthier sports drink option under the public benefit company, Plezi Nutrition. The new sports drink, Plezi Hydration, takes aim at the existing sports drink market with a focus on health and wellness.
Stephen Curry, who has four NBA championships under his belt, expressed his excitement about the drink’s smart ingredients and unbeatable flavor that aim to fuel people’s bodies the right way. Plezi Hydration boasts no added sugar or artificial sweeteners, less sodium than leading rivals, and a full daily dose of vitamin C to cater to the next generation’s need for better hydration options.
The sports drink industry is currently dominated by major players such as Gatorade, Powerade, and BodyArmor. Despite the competition, Plezi aims to carve out a niche for itself by offering a healthier alternative in a market crowded with traditional sports drinks. Curry’s involvement in the product goes beyond just being an investor; he has been actively involved in everything from developing the beverage to designing the packaging.
Curry’s wife, Ayesha, who brings a culinary background to the table, also played a significant role in creating and perfecting the taste of Plezi Hydration. The drink, available in three flavors – lemon lime, tropical punch, and orange mango twist, is set to hit store shelves in California at major retailers like Walmart, Albertsons, and Safeway, as well as nationally on Amazon. Each 16.9-ounce bottle will be priced at $2.29 and contain 70 calories.
Michelle Obama, co-founder and strategic partner at Plezi Nutrition, expressed her excitement about providing a delicious and healthier option for individuals looking to stay active and hydrated. Plezi Nutrition was founded by Obama in 2023, following her “Let’s Move!” campaign during her time in the White House, as part of her mission to help raise a healthier generation of kids.
In collaboration with non-profit organization Eat, Learn, Play, founded by Stephen and Ayesha Curry in 2019, Plezi Nutrition has been actively involved in various events by providing beverages. With the launch of Plezi Hydration, the partnership between Michelle Obama and Stephen Curry aims to make a significant impact on the sports drink market, offering a refreshing and healthier option for consumers who prioritize their health and wellness.