Los Angeles, California – Blackmagic Design recently made waves with the announcement of their new cinema camera, the Blackmagic PYXIS 12K. However, excitement quickly turned to confusion as the originally stated price of $4,995 for the US market was adjusted on the manufacturer’s website to $6,595. This unexpected 32% increase in price was attributed to the newly imposed reciprocal tariffs on imported products in the United States.
Initially, Blackmagic Design’s CEO Grant Petty had revealed during a live stream that the camera body would be priced at $4,995, regardless of the selected lens mount. However, a visit to the US version of the Blackmagic Design website now shows the PYXIS 12K listed at $6,595, which represents the significant price increase.
In response to inquiries about the price hike, a statement from Blackmagic Design’s official Facebook account addressed the situation, explaining that the increase was a result of the recent government tariff changes affecting many products in the US. The company assured customers that prices for DaVinci Resolve and Blackmagic Cloud remained unchanged, and that the price adjustments only impacted the US market.
While the anticipation of new tariffs under the Trump administration had been looming, the actual extent of the increase caught many by surprise. Blackmagic Design chose to raise prices only after the official announcement, leading to speculation about the wider impact on imported products as a whole. As of now, major retailer B&H has yet to update the price of the PYXIS 12K, but it is expected to reflect the new pricing soon.
Interestingly, the price of the Blackmagic PYXIS 12K in the EU and other regions has remained the same, showcasing the disparity caused by the tariffs. The comparison between the US and Austria reveals that consumers in Europe will pay significantly less for the same product, highlighting the effects of the recent changes on pricing.
With uncertainty surrounding the longevity of these tariffs and the overall economic climate, consumers are left to ponder whether to pre-order the PYXIS 12K at its new price or wait for potential changes. The impact of these tariffs extends beyond just this particular product, signaling potential price increases for a range of imported goods in the US market. The decision to invest in the new Blackmagic camera at its revised price remains a point of debate among those considering the purchase.