Orlando, Fla. — The highly anticipated release of “Jurassic World Rebirth” dominated the box office this July 4th weekend, earning an impressive $26.3 million on Friday, marking a 4% increase from its previous day and establishing itself as the film’s second-highest earning day. The movie, which debuted with $30.5 million on opening day, has grossed $141.2 million over its first five days in theaters.
With a global debut totaling $312.5 million across 82 markets, “Rebirth” has outperformed “Jurassic World: Fallen Kingdom,” which collected $298.9 million in its initial weekend. The latest installment continues to cement the franchise’s status as a box office powerhouse, eclipsing previous records with a cumulative opening of $525.5 million, making it the sixth highest worldwide opener.
Concerns that Independence Day festivities would detract from ticket sales proved unfounded, as “Rebirth” delivered the strongest July 4th performance for a number-one film in the post-COVID era. It surpassed entries like “Despicable Me 4” and “F9,” setting a new benchmark for holiday weekend earnings.
Audience demographics indicate a slight shift, with only 36% of viewers under the age of 25, compared to 41% for “Dominion” and 56% for “Fallen Kingdom.” However, the 18-34 age group saw a slight increase in interest, making up 51% of the audience for “Rebirth.” The film was particularly well-received among viewers, as evidenced by a 60% definite recommend score from PostTrak, reflecting a growing desire for ticket sales.
Family attendance remains strong, as the film attracted 41% of viewers accompanied by children. Groups of friends represented another significant portion of the audience, contributing to the film’s box office success.
Geographically, the film performed well nationwide, particularly in the South and South Central regions of the United States. The top-grossing cinema was AMC Disney Springs in Orlando, which generated approximately $230,000 in revenue. Unlike its predecessor, “Rebirth” benefitted from a stronger presale strategy, with 30% of ticket buyers securing their seats within the past week.
Marketing strategies also played a crucial role in drawing audiences. According to PostTrak, 51% of moviegoers were motivated to see “Rebirth” due to their loyalty to the franchise, while 22% indicated that the new cast—including Scarlett Johansson and Mahershala Ali—played a significant role in their decision. Trailers viewed in theaters were cited as the most influential promotional tool, followed closely by the studio’s vigorous social media campaign.
As anticipation grows for a potential sequel, 53% of viewers expressed a desire to see more from this installment, and another 33% indicated that they would consider it if the premise piqued their interest.
In contrast, “F1,” released by Warner Bros., saw a Friday gross of $6.9 million and is projected to reach between $24 million and $25 million over the weekend. Total earnings for the film are expected to approach $108.9 million as the holiday concludes.
As the summer box office heats up, “Jurassic World Rebirth” appears poised to continue its reign, reinforcing the franchise’s lasting appeal and dominance in the cinematic landscape.