Hollywood, California – Two major movie stars are teaming up to save Christmas in the action-adventure film “Red One.” Dwayne Johnson and Chris Evans are set to hit the big screens across North America this weekend as the highly anticipated movie makes its debut after a challenging fall season.
With a production cost of $250 million, “Red One” is expected to make a splash at the box office, with estimates suggesting a domestic debut in the $30 million to $35 million range. Despite the hefty price tag, Amazon MGM Studios remains confident in the film’s potential success, banking on its unique business model that focuses on subscribers rather than traditional box office revenue.
The film follows the story of Santa Claus, code-named “Red One,” who gets kidnapped, leading the North Pole’s head of security (played by Johnson) to team up with the world’s most infamous bounty hunter (portrayed by Evans) on a mission to save Christmas. Directed by Jake Kasdan and featuring a star-studded cast including Lucy Liu, Kiernan Shipka, and J.K. Simmons, “Red One” promises to deliver high-octane action and holiday cheer.
As the first major Christmas movie to hit theaters since the pandemic, “Red One” has generated excitement among moviegoers and exhibitors alike. The film’s release marks the beginning of a series of year-end blockbusters aiming to revitalize the box office following a lackluster fall season.
Amazon MGM has pulled out all the stops in promoting “Red One,” with an extensive marketing campaign that includes advertising during major sporting events, global screenings, and partnerships with diverse communities. The studio’s strategic collaborations with AAPI-owned businesses and Black-owned establishments highlight its efforts to reach multicultural audiences and create buzz for the film.
With Warner Bros. Pictures handling international distribution and high expectations for its performance on streaming platforms, “Red One” is poised to become a modern holiday classic. The success of the film will not only be measured by its box office numbers but also by its long-term impact on pop culture and audience engagement. As audiences gear up for the holiday season, all eyes are on “Red One” to deliver the festive cheer and excitement that moviegoers have been craving.