Los Angeles, California — Skechers has announced a significant strategic move, agreeing to a $9.4 billion acquisition by 3G Capital, a private investment firm. This deal comes as the footwear giant navigates a challenging landscape marked by high U.S. tariffs and fluctuating trade policies.
Under the terms of the agreement, 3G Capital will purchase Skechers shares at $63 each, which marks a 28% increase over the stock’s closing price from the previous week. Following this announcement, Skechers’ shares surged more than 25% in premarket trading, reflecting investor optimism about the deal.
This acquisition marks a crucial juncture for Skechers, particularly as the company recently withdrew its annual revenue forecast due to concerns over trade policies instituted by the Trump administration. Increased tariffs on imports from China, which constitutes a significant portion of Skechers’ supply chain, have created uncertainty and affected consumer sentiment.
3G Capital, known for its investments in the food and beverage sectors, including brands like Kraft Heinz, is led by Brazilian billionaire Jorge Paulo Lemann. The firm’s entry into the footwear market with Skechers signifies a notable expansion of its investment portfolio.
The transaction is anticipated to finalize in the third quarter of 2025, paving the way for a new phase in Skechers’ growth. The funding will be sourced through a mix of cash from 3G Capital and committed debt financing from JPMorgan Chase, ensuring that the acquisition proceeds smoothly.
As Skechers realigns its strategies under new ownership, industry analysts will be closely watching how the company adapts to ongoing trade challenges. The shift may allow for greater agility in operations and supply chain management, which could ultimately benefit the brand’s position in a competitive marketplace.
Both firms remain optimistic about the future, with expectations that the partnership will leverage 3G Capital’s expertise in managing and navigating complex business environments to enhance Skechers’ resilience. This merger not only reshapes the landscape for Skechers but also signals potential shifts in the retail and footwear industries in response to evolving economic conditions.
With its focus on innovation and expansion, Skechers aims to emerge stronger, equipped to address the challenges posed by global trade dynamics.