London, United Kingdom – Pamela Anderson’s iconic red swimsuit from her time on the hit US TV series “Baywatch” is currently on display at the “Splash! A Century of Swimming and Style” exhibition in London. The exhibit, located at The Design Museum until August 17, showcases the evolution of swimwear fashion over the years.
Curator and fashion historian Amber Butchart expressed the significance of Anderson’s swimsuit from the ’90s, highlighting how it embodied the prevailing standards of beauty at the time. Anderson, known for her role as lifeguard C. J. Parker on “Baywatch,” has since diversified her public image with various projects, including writing a cookbook and starring in indie films.
The exhibition not only traces the changing styles of swimwear but also delves into the social impact of these garments. From the modest knitted unitards of the 1920s to the modern designs of luxury brands like Viktor & Rolf, visitors are taken on a journey through the evolution of swimwear.
One notable aspect of the exhibit is its focus on inclusive swimwear designs. Brands like Beefcake Swimwear and Girls Chronically Rock are highlighted for their efforts to cater to transgender individuals and those with disabilities, ensuring that everyone has access to swimwear that suits their bodies.
Amidst reminders of oppressive beauty standards perpetuated by the fashion industry, the exhibition aims to shed light on the complexities of swimwear culture. Anderson’s “Baywatch” swimsuit, with its high-cut leg and one-piece design, stands out as a symbol of ’80s and ’90s swimwear trends that have made a comeback in recent years.
The display includes a quote from Anderson regarding her own swimwear line, emphasizing practicality and functionality over performative beauty. According to Butchart, the exhibit serves as a tribute to Anderson’s evolution as a public figure, giving her the opportunity to reclaim her narrative through her own voice.
By showcasing the cultural significance and changing trends in swimwear fashion, the exhibition invites visitors to reflect on the broader social implications of what we choose to wear in public spaces. It serves as a reminder that swimwear is not just about style but also about inclusivity, empowerment, and self-expression.