**Checkout Charity Campaigns Rake in Millions** – How This Simple Act at the Cash Register Raises Millions for Charities and Drives Customer Generosity

Giant Food in Severna Park, Maryland, near Washington, D.C., is one of the many locations where customers are frequently asked to round up their bills for charity. This fundraising strategy, known as “round-up,” has become increasingly common in recent years, spanning across grocery stores, gas stations, retail outlets, and online merchants. These campaigns generate millions of dollars annually, supporting various causes such as scholarships and cancer research. In 2022, charities in the United States collected …

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