Atlanta, Georgia – The pastor of a prominent Georgia megachurch is extending a nationwide “fast” boycott of Target stores, now calling for a full boycott until the retailer meets the demands set forth by the protest. Rev. Jamal Bryant of New Birth Missionary Baptist Church in Stonecrest, just outside of Atlanta, initiated the 40-day boycott over Target’s decision to phase out diversity initiatives earlier this year.
Bryant emphasized the importance of Target restoring its commitment to diversity, equity, and inclusion principles, as well as pledging funds to support Black-owned banks and businesses. The pastor’s efforts are part of a broader movement seeking to challenge the dismantling of DEI policies in various sectors.
Despite the protest gaining momentum and support from other faith leaders, Target has remained silent on the matter. Bryant maintains that until Target presents concrete proposals to address the boycott’s demands, the protest will continue. He stated on the boycott’s website that the community deserves real action, not just empty promises.
The 40-day “fast” coincided with the beginning of Lent on March 5, marking a period of reflection and sacrifice for many Christians. With nearly 2,000 stores nationwide and over 400,000 employees, Target holds significant influence in the retail industry. The boycott serves as a reminder of the power of collective action and the impact individuals and communities can have in advocating for change.
As the boycott persists, Bryant remains steadfast in his commitment to holding Target accountable for its decision and advocating for the values of diversity and inclusion. The pastor’s call for action underscores the growing importance of corporate responsibility and the role that businesses play in shaping societal norms and values. In a time of heightened awareness around social justice issues, the boycott serves as a powerful statement of solidarity and determination in the fight for equality and equity.