The Big Ten Just Scored A Massive TV Rights Deal

The seven-year deal has a total value of nearly 8 billion dollars.

The Big Ten on Thursday announced a new seven-year media rights deal with Fox, CBS, and NBC that will air on five linear networks and position the Big Ten with three premier windows to show college football games on broadcast television.

Insiders expressed surprise Fox did not end up with all seven championship football games. Those added significant value to the deal for CBS and NBC.

The SEC began its college football dominance in 2006, winning 12 of 16 national championships. CBS has held SEC rights since 1996.

In 2023, CBS will broadcast seven Big Ten games and 15 SEC games, including the SEC Championship Game. The Big Ten games may also be shown on Black Friday and certain Saturdays.

USC and UCLA will join the Big Ten in 2024, and the 16 schools will receive $75 million annually from media rights. The SEC is expected to have a similar payout when its new contract with ESPN begins in 2024.

CBS will continue to air the Big Ten men’s basketball championship and semifinals, and add the Big Ten women’s basketball championship game to its rights package in 2023-24.

CBS has been an incredible partner to the Big Ten Conference, and we are thrilled to continue working with their world-class team.

The Big Ten and Fox will coordinate a “draft” with games chosen by the networks across each of the seven years of the deal. ESPN will not air intraconference Big Ten football games or home basketball games for the first time in 40 years.

The Big Ten announced Thursday that it will add USC and UCLA to its conference in 2024, giving it a significant presence in the nation’s three biggest media markets.

For more on this story, consider these sources:

  1. Big Ten lands new TV megadeal with Fox, NBC and CBS — but not ESPN  The Washington Post
  2. Big Ten reaches seven-year media rights deal with CBS, Fox and NBC for football, basketball through 2029-30  CBS Sports
  3. Big Ten Gets More Than $1 Billion a Year in Record TV Deal  The New York Times
  4. Hilarious ‘Big Ten on CBS’ parody intro video released on Twitter  Saturday Down South
  5. Big Ten Strikes $7.5 Billion Deal for TV Rights  The Wall Street Journal