London, UK – Cinemas in various locations worldwide have issued warnings to moviegoers following a disruptive trend on TikTok encouraging audiences to disrupt screenings of the popular Minecraft film. The trend involves cheering, throwing popcorn, and shouting during certain scenes of the movie, particularly when a character calls out “Chicken jockey!” at the sight of a baby zombie riding a chicken.
The viral “chicken jockey” trend on TikTok has prompted cinemas such as Cineworld in Witney, the Radway in Sidmouth, and the Reel in Fareham in the UK to take action against disruptive behavior. Notices have been posted at these cinemas cautioning audience members against participating in the disruptive trend, with some establishments threatening ejection for those who disturb other guests.
In Wales, the Regent Cinema in Newtown has adopted a “zero-tolerance approach” to disruptive behavior during screenings of the Minecraft film, stating that showings would be halted if audiences go too far. Similarly, the Township theatre in Washington, New Jersey, has banned unaccompanied minors from attending screenings after incidents of vandalism and unacceptable behavior by groups of unsupervised boys.
The Minecraft Movie has seen impressive success at the box office, achieving the highest opening weekend for a video game adaptation in North America and grossing approximately $314 million worldwide. Despite initial skepticism from dedicated Minecraft fans, the film has garnered significant enthusiasm from younger audiences, contributing to its unexpected popularity.
Authorities have urged parents to have conversations with their children about appropriate behavior at movie theaters. TikTok, the platform where the disruptive trend originated, has been contacted for comment on the issue.
Cinemas worldwide are working to maintain a pleasant moviegoing experience for all patrons, emphasizing the importance of respect and consideration during screenings of the Minecraft film. The impact of social media trends on audience behavior in theaters continues to be a concern for cinema operators, who are taking measures to address disruptive activities.