Atlanta, Georgia – Cashier-turned-social media star, Jools Lebron, recently took to TikTok to address a trademark issue that had been causing her distress. In a video posted on her platform, she confidently stated, “We got it handled, and I’m gonna leave it at that… Mama’s got a team now!” Although she did not provide specific details, her followers were relieved to hear the news.
For those who may have missed the recent developments, Lebron’s popular catchphrase, “very demure, very mindful,” sparked a major trend on social media. Celebrities like Jennifer Lopez and Khloe Kardashian even joined in, creating their own versions of “demure” videos. As Lebron’s TikTok audience surged into the millions, two individuals submitted trademark applications for her motto with the U.S. Patent and Trademark Office (USPTO).
Trademark applications are not a guarantee of ownership, as explained by Jason Lott, a managing attorney at the USPTO. He emphasized that submitting an application simply indicates a request for protection of the trademark nationwide, not automatic ownership. With a significant backlog of applications awaiting review, the USPTO’s attorneys play a crucial role in determining ownership rights.
Despite the trademark applications, Lebron’s supporters rallied around her, expressing outrage and solidarity on social media. The situation serves as a reminder of the complexities involved in trademark disputes and the importance of establishing “good faith” intent when applying for trademarks.
As the legal process unfolds, Lebron’s collaborations with brands like Netflix and Verizon continue to thrive. Her partnership with Verizon, in particular, garnered unprecedented engagement and support from her followers. Leslie Berland, Executive Vice President and Chief Marketing Officer for Verizon, commended Lebron’s authenticity and the genuine support she receives from her audience.
In the ever-evolving world of social media influence and trademark battles, Jools Lebron’s story stands as a testament to the power of authenticity and resilience in navigating challenges in the digital age. Whether she emerges victorious in the trademark dispute or not, her dedicated fan base remains steadfast in their support for her continued success and growth in her career.