La Quinta, California — Jeff Sperbeck, a respected agent and close associate of Hall of Fame quarterback John Elway, passed away early Wednesday, just days after suffering serious injuries in a golf cart accident. The 62-year-old fell while reportedly riding in a golf cart driven by Elway at the exclusive Madison Club on Saturday night.
Emergency services responded to a call about the incident around 6:50 p.m. on Saturday, according to the Riverside County Fire Department. Paramedics found Sperbeck unconscious but breathing after he fell from the back of the golf cart and struck his head. He was rushed to a trauma center in Palm Springs, where he was put on life support while medical staff worked to stabilize his condition.
Sperbeck was pronounced dead at Desert Regional Medical Center shortly after 1 a.m. on Wednesday. The Riverside County Sheriff’s Office confirmed it began an investigation into the accident on Monday. As of now, no details regarding the circumstances of the fall have been made public.
Over his 30-year career, Sperbeck represented over 100 NFL players and became a key figure in sports management. He began managing Elway’s marketing and business endeavors in 1990, and together they launched 7Cellars winery, with Sperbeck serving as its CEO. Their partnership extended beyond business, as they shared a deep, longstanding friendship.
Elway, who played 16 seasons exclusively for the Denver Broncos, achieved remarkable success, leading the team to five Super Bowl appearances and winning the championship in 1998 and 1999. After retiring, he played a crucial role in Denver’s front office, aiding in two more Super Bowl runs, including a victory in 2016. By the time his contract expired in 2023, Elway had transitioned into a consulting role with the franchise, yet he still remains a prominent figure in the NFL community.
The news of Sperbeck’s passing has sent shockwaves through the sports world, with many remembering him not only as an influential agent but also as a devoted friend. His impact on the lives of many players and colleagues is expected to resonate long after his departure.
As the investigation into the accident continues, tributes for Sperbeck are pouring in from former players, colleagues, and friends, all reflecting on his dedication to the game and the personal connections he fostered throughout his career.