Los Angeles, California – All Elite Wrestling (AEW) has recently inked a significant multi-year multimedia rights deal with Warner Bros. Discovery, marking a major milestone for the rapidly growing wrestling organization.
While the financial details of the agreement remain undisclosed, insider sources suggest that the deal is valued at over $150 million annually when factoring in all components. As part of this new deal, AEW’s popular shows “Dynamite” and “Collision” will continue to air on TBS and TNT respectively. However, there is a groundbreaking development as AEW programming will now be available for live streaming on Max for U.S. subscribers for the first time, starting in January 2025.
AEW’s CEO, GM, and head of creative, Tony Khan, expressed his enthusiasm for the extended partnership with Warner Bros. Discovery, highlighting the importance of broadcasting iconic wrestling events on TBS and TNT while also introducing a new era of live streaming on Max. The collaboration between the two entities is set to shape the future of AEW for years to come.
In addition to the broadcasting rights, the deal includes expanded distribution opportunities on social media platforms and the potential for new AEW content on various linear and digital channels. AEW fans can also look forward to accessing live pay-per-view events on Max at a reduced cost in late 2025, with all marketing efforts centered on promoting these exclusive events on the streaming platform.
Kathleen Finch, chairman and CEO of US Networks for Warner Bros. Discovery, commended Tony Khan and the AEW team for their partnership and shared excitement regarding the enhanced agreement. The collaboration aims to deliver fresh and authentic content to TNT and TBS viewers while introducing AEW’s thrilling live action to Max audiences for the first time.
The success of AEW’s flagship show, “Dynamite,” on TNT since its debut in 2019 has been remarkable, with the series consistently ranking as the top cable entertainment show on Wednesday nights among adults 18-49. The show “Collision” has also garnered significant viewership, securing a spot in the top five of its Saturday timeslot among adults 18-49 and men 18-49.
With a talented roster that includes renowned champions like Bryan Danielson, Mariah May, and The Young Bucks, AEW continues to captivate audiences with its unique blend of athleticism and storytelling. The renewal of the Warner Bros. Discovery deal stands as a testament to Tony Khan’s vision and leadership in revolutionizing the wrestling industry.
The announcement of the AEW-Warner Bros. Discovery partnership comes amid a period of escalated sports rights prices, with AEW’s competitor WWE also securing new deals for its shows. The evolving landscape of sports media continues to shape the future of wrestling entertainment, with AEW positioned as a key player in this dynamic industry.