Denver, Colorado – A former senior marketing executive for Levi Strauss & Co., Jennifer Sey, is shedding light on the struggles faced by marquee American companies like Harley-Davidson and Bud Light in recent years. Sey argues that the shift towards “wokeness” in these companies has led to a disconnect with their core consumer base, causing turmoil in the corporate culture.
Harley-Davidson, under the leadership of German-born CEO Jochen Zeitz, has faced criticism from long-time loyal customers who feel that the company is straying away from its traditional American image. Zeitz’s efforts to infuse a progressive agenda into the brand have been met with resistance, as many customers feel that it clashes with the values they associate with Harley-Davidson.
Sey, who was embroiled in corporate culture wars during her time at Levi’s, highlights the importance of respecting core consumers and not alienating them in pursuit of growth. She emphasizes the need for companies to stay true to their roots and values, rather than trying to overhaul their image to appeal to a different audience.
The discontent among Harley-Davidson’s customer base reached a tipping point when internal agendas were exposed by corporate watchdogs, leading to open rebellion against the brand. Critics argue that the company’s attempt to embrace “wokeness” has backfired, alienating long-time supporters and damaging the brand’s reputation.
Sey’s own experience of being “canceled” by corporate America after speaking out against COVID-19 lockdowns sheds light on the challenges faced by those who oppose mainstream narratives within companies. Forced out of Levi’s after a 23-year career, Sey’s journey reflects the struggles of individuals who refuse to conform to prevailing ideologies in the corporate world.
In launching XX-XY Athletics, Sey has taken a stand against “wokeism” and aims to challenge the prevailing narratives that have dominated corporate culture. Through her company, she advocates for the recognition of biological truths and the rejection of ideologies that distort reality.
Overall, Sey’s insights provide a unique perspective on the challenges faced by major American brands like Harley-Davidson in navigating the changing landscape of corporate culture. As companies grapple with balancing tradition and innovation, Sey’s experiences serve as a reminder of the importance of staying true to core values while adapting to evolving consumer demands.