Philadelphia, Pennsylvania — After watching the NCAA Division I wrestling championships, Hulk Hogan recognized a golden opportunity. The iconic professional wrestler found inspiration not just in the athletes’ performances but in the potential for freestyle and folkstyle wrestling to gain popularity and financial growth in the sports world.
Hogan’s enthusiasm surged when Oklahoma State’s Wyatt Hendrickson defeated Olympic gold medalist Gable Steveson at the championships. The dramatic moment, coupled with Hendrickson’s tribute to former President Donald Trump immediately after winning the heavyweight title, captured national attention. This motivated Hogan to champion a new wrestling league: Real American Freestyle, which he announced as its commissioner.
“The timing couldn’t be better,” Hogan remarked, expressing his belief that the sport is primed for greater visibility and profitability. “That hug between Hendrickson and the President was a pivotal moment, and I could just feel that we’re ready to make waves in wrestling.”
At 71, Hogan remains an influential figure, maintaining his robust persona and charisma. He expressed initial skepticism about the freestyle wrestling community’s marketability but acknowledged that today’s athletes possess a distinct flair and understanding of brand marketing. “These young wrestlers have that edge; they know what resonates with fans,” Hogan said, drawing parallels to the swagger of UFC star Conor McGregor.
Real American Freestyle aims to bring high-stakes matches featuring eight men’s and four women’s weight classes. The inaugural event is set for August 30 in Cleveland, with additional venues yet to be revealed. Interest in wrestling is on the rise, bolstered by the recent success of the U.S. Olympic freestyle teams and a record number of participants in high school wrestling.
Kennedy Blades, who earned a silver medal in the 2024 Paris Olympics, is poised to head the women’s division. Meanwhile, the men’s roster may include notable names like Zahid Valencia and Ben Askren. Hogan is optimistic about potentially featuring Hendrickson and Steveson in future bouts, hinting at an exciting rematch. “That’s definitely something we’re keeping an eye on,” he said.
Hogan’s venture is supported by sponsors, including his own Real American Beer, and co-founder Chad Bronstein, who brings expertise from managing various sports leagues. Eric Bischoff, a well-known name in wrestling promotion, serves as chief media officer, tasked with elevating the league’s production quality.
With a strategic focus on nurturing young talent, Hogan hopes to create significant opportunities for athletes. He emphasizes that the new league will respect the conventions of collegiate, national, and international wrestling, allowing college athletes to participate while maintaining their eligibility.
“I see this as a chance to engage with a new generation of athletes,” Hogan said, adding that he is excited about the unique potential this league offers. “Wrestling is wrestling, and now we have a way to elevate it to new heights.”