San Jose, California — eBay Inc. announced on February 18, 2026, that it will acquire Depop, a prominent mobile-driven marketplace for secondhand fashion, for approximately $1.2 billion in cash. This acquisition aims to enhance eBay’s consumer-to-consumer offerings, especially appealing to the younger demographics of Gen Z and Millennials, who are increasingly drawn to sustainable fashion choices.
Founded in 2011, Depop has rapidly gained traction, reporting about $1 billion in annual gross merchandise sales in 2025. The platform boasts a vibrant community, with 7 million active buyers—90% of whom are under 34 years old—and 3 million active sellers. This acquisition aligns with eBay’s strategy to tap into the growing resale market, particularly as it seeks to boost its appeal among younger consumers interested in eco-friendly purchasing options.
eBay’s CEO Jamie Ianonne expressed enthusiasm over the acquisition, stating that Depop’s established reputation and active community position it well for future growth. The deal will allow eBay to expand its reach in the fashion segment, which has already proven significant, contributing over $10 billion to its annual gross merchandise volume. Ianonne emphasized that Depop’s unique brand and culture would enhance eBay’s existing marketplace.
Etsy Inc., the current owner of Depop, will focus on strengthening its core offerings and driving growth within its primary marketplace following the sale. CEO Kruti Patel Goyal highlighted the opportunity this transaction presents for Etsy to concentrate on its unique value propositions. Goyal acknowledged the achievements of the Depop team and expressed confidence in the platform’s future under eBay’s stewardship.
With the acquisition, eBay plans to leverage its robust infrastructure to support Depop’s growth. The integration is expected to enhance functionalities such as shipping solutions and financial services, which could improve the overall experience for users on the platform. Additionally, eBay aims to provide cross-listing opportunities for Depop’s inventory, further boosting its visibility in global markets.
Peter Semple, CEO of Depop, shared his excitement about the new partnership. He noted that eBay’s expertise in the fashion resale sector would catalyze the platform’s expansion both in the U.S. and internationally. Semple expressed gratitude towards Etsy for its support in Depop’s development and is hopeful about the direction the marketplace will take with eBay.
The transaction has received unanimous approval from the boards of both eBay and Etsy and is projected to close in the second quarter of 2026, pending necessary regulatory approvals. Following the completion of the deal, Depop is expected to maintain its brand identity, platform, and culture.
In a separate financial report, eBay disclosed its fourth-quarter results for 2025, alongside its outlook for the first quarter of 2026. A conference call addressing the results and the acquisition of Depop is scheduled for February 18 at 2:00 PM PT. Similarly, Etsy will reveal its financial standing the following day, offering additional comments on the sale of Depop.
This acquisition signifies a strategic move for both eBay and Etsy, as the latter aims to sharpen its market focus while eBay enriches its platform with a youthful, sustainable fashion brand. As the resale market gains momentum, both companies are positioning themselves to capture a share of this burgeoning sector.