Gothenburg, Sweden — Following a productive 2024, Hasselblad shifted its focus in 2025 towards enhancing quality over sheer quantity with the release of its latest camera, the X2D II 100C. Unveiled in August, this model introduces significant advancements, a revolutionary feature set, and a price that is lower than its predecessor from 2022.
Priced at $7,399, the X2D II 100C remains a significant investment for photographers. However, it offers exceptional value with its 102-megapixel sensor and the industry’s first complete medium-format high dynamic range (HDR) workflow. Notable improvements include a state-of-the-art 10-stop in-body image stabilization system and LiDAR-powered autofocus, alongside the introduction of continuous autofocus, a first for Hasselblad.
Photographers can benefit from incredible image quality, rivaling that of more expensive setups. The HDR feature enhances exposure capabilities, particularly in highlight details, even though it has not been widely adopted in all photography sectors. For those equipped with HDR-compatible displays, Hasselblad has produced an assortment of demonstrative content available on its YouTube channel.
Beyond HDR, the X2D II 100C features a lighter build, a brighter screen, and faster autofocus. The camera also sports a five-axis haptic joystick and a new custom button next to its large tilting touchscreen. While improvements abound, some users may find the autofocus performance lacking compared to competitive models from Fujifilm, and the lack of video capabilities may deter certain videographers.
Nevertheless, the X2D II 100C stands out for enthusiasts focusing primarily on still photography, particularly in landscape photography. The model’s user-friendly design and advanced technology resonate well with its audiences, leading to significant commercial success.
In terms of optics, the company introduced just one lens in 2025 after launching three the previous year. The new XCD 35-100mm f/2.8-4 E zoom lens complements Hasselblad’s medium-format systems, offering a versatile focal length range for photographers. Although it has a hefty price tag of $4,599 and a wide 86mm filter thread, early reviews highlight it as an excellent addition to the XCD lineup.
This year also saw accolades for photographer Sophie Ristelhueber, who was awarded the prestigious Hasselblad Award and $200,000 for her remarkable contributions to the art form. Furthermore, the entry window for the Hasselblad Masters 2026 competition has opened, promising substantial prizes for outstanding photographs.
While Hasselblad’s product offerings appear limited compared to previous years, both the X2D II 100C and the XCD 35-100mm lens represent some of the company’s finest innovations in recent history. The impactful release of the camera has earned it high praise in the photography community, warranting a grade of A based on its performance and technological advancements.