HERSHEY, Pa. — A notable family figure associated with the iconic Reese’s Peanut Butter Cups is challenging The Hershey Co. over changes to its product ingredients. Brad Reese, the grandson of the candy’s creator H.B. Reese, claims that the brand’s integrity is being compromised due to the use of cheaper substitutes.
In a letter dated February 14, Brad Reese addressed concerns about several Reese’s items that he believes have undergone significant recipe alterations. He contends that classic ingredients such as milk chocolate and genuine peanut butter have been replaced with compound coatings and peanut crème. In his correspondence, which he shared on LinkedIn, he questioned how Hershey could still represent Reese’s as a high-quality brand while altering the ingredients that originally defined it.
H.B. Reese, who founded his candy company in 1919 after a brief stint at Hershey, gave rise to the beloved treat in 1928. His legacy continued until his six sons sold their company to Hershey in 1963. Despite this historic connection, Brad Reese expresses a strong disapproval of the recent changes.
Hershey has acknowledged some recipe modifications but maintains that the core product remains the same. The company asserts that its Reese’s Peanut Butter Cups are still made from milk chocolate and peanut butter that is crafted in-house. However, Hershey notes there have been adjustments to accommodate consumer preferences for different product shapes and flavors.
Brad Reese is particularly dissatisfied with certain new offerings, including Reese’s Mini Hearts, which he describes as inedible. The product, marketed for Valentine’s Day, is made from “chocolate candy” and peanut butter crème rather than the traditional ingredients. “This is very devastating for me,” he stated, recalling his habit of enjoying a Reese’s treat daily.
FDA regulations stipulate that to earn the designation of milk chocolate, products must contain specific percentages of chocolate liquor, milk solids, and milk fat. However, legal loopholes allow manufacturers to label their products with alternative wording. For example, Hershey’s Mr. Goodbar uses “chocolate candy” on its packaging, sidestepping strict chocolate labeling laws.
The family member has raised concerns that Hershey has modified multiple Reese’s treats over the years. He mentioned that bars previously coated with milk chocolate have shifted to different formulations, and even “White Reese’s” have transitioned from white chocolate to white crème.
Moreover, he highlighted discrepancies between Reese’s products sold in the U.S. and those marketed in Europe, suggesting they are fundamentally different. Hershey counters this by explaining that while labeling may differ due to European regulations, the recipes are essentially the same.
In a previous investors’ call, Hershey’s Chief Financial Officer Steven Voskuil acknowledged product formula adjustments but insisted the adjustments were made carefully to retain the brand’s cherished flavors. He emphasized that no changes have negatively affected consumer experience, citing extensive testing for even minor modifications.
Despite corporate assurances, Brad Reese claims he frequently hears complaints from consumers regarding the taste of Reese’s products today compared to their original recipes. He urges the company to remember the wisdom of its founder, Milton Hershey, who famously stated, “Give them quality, that’s the best advertising.” In summary, while innovation is essential, Brad Reese insists that preserving quality in these beloved treats should remain the priority.