Los Angeles, California – As fast food restaurants across the United States experience a drop in sales due to inflation pushing consumers to eat at home, McDonald’s is proposing a $5 meal deal to entice price-conscious customers back through their doors. This budget-friendly combo may include options such as a McDouble or a McChicken accompanied by fries and a drink, according to sources familiar with the matter.
In response to a cost-of-living crisis leading lower-income customers to choose home-cooked meals, global chains like McDonald’s and Starbucks have been forced to ramp up promotions to attract these patrons. McDonald’s, in particular, has seen a slowdown in global sales growth for the fourth consecutive quarter, with a higher reliance on the lower-income demographic.
The proposed $5 meal bundle from McDonald’s is part of a larger effort to combat declining sales as more customers opt to dine in at home. This move comes as CEO Chris Kempczinski emphasizes the importance of providing value to customers of all income levels. The company’s shares rose by approximately 2% in response to the news of the potential meal deal.
While McDonald’s did not immediately respond to requests for comment regarding their new offering, the restaurant giant’s initiative is seen as a strategic response to shifting consumer behaviors in light of economic challenges. As fast food chains face the impact of the current economic landscape, the $5 meal deal could serve as a valuable tool in attracting customers back to dining out.