Washington, DC – In a recent testimony before a US Senate Judiciary subcommittee, British singer FKA Twigs unveiled a groundbreaking use of artificial intelligence to manage her interactions with fans and the media. This development marks a significant step towards artists having control over how AI technology utilizes their voices, appearances, and personas.
During her testimony, FKA Twigs revealed that she had created a deepfake version of herself, capable of mimicking her personality and speaking multiple languages. She emphasized the importance of maintaining control over such technologies to prevent unauthorized exploitation of her art and identity by third parties.
The singer explained that her AI counterpart, known as “AI Twigs,” would assist in handling her social media interactions, allowing her to concentrate on her creative endeavors. This innovative approach not only streamlines her promotional activities but also enhances her ability to engage with fans on a deeper level.
FKA Twigs highlighted the potential risks posed by AI-generated content, recounting instances where her voice had been manipulated without consent. She stressed the need for legislative measures to protect artists from the unauthorized use of their likeness and intellectual property.
In a show of solidarity, Jess Glynne and other prominent British artists recently signed an open letter advocating for stronger safeguards against the misuse of AI in the entertainment industry. The growing concern over deepfake technology has prompted calls for regulatory action to safeguard creators’ livelihoods and artistic integrity.
Addressing these concerns, a group of UK MPs recommended the implementation of legislation to prohibit AI-generated deepfakes and protect artists from exploitation. The proposed measures aim to establish a specific personality right to shield creators from false endorsement and misappropriation of their work.
While acknowledging the transformative potential of AI in fostering creativity and innovation, policymakers must strike a balance between regulating its use and harnessing its benefits. The evolving landscape of AI technology underscores the importance of transparency and collaboration between the creative industries and tech sector.
As discussions continue on the ethical and legal implications of AI in the arts, the government has expressed its commitment to supporting artists and ensuring responsible AI integration. Trust and transparency are paramount in navigating the intersection of technology and creativity, with ongoing dialogue and stakeholder engagement shaping future policies in this space.