San Francisco, California – OpenAI, a prominent AI company, is gearing up to challenge Google by launching its own AI-powered search engine, according to recent reports. The company’s move to introduce a search engine infused with artificial intelligence is set to coincide with Google’s annual developer conference, Google I/O 2024, which is scheduled for May 14.
While Google has traditionally used its developer conference to make significant announcements about its AI and Search developments, OpenAI’s entry into the search engine market poses a new challenge for the tech giant. Reports suggest that OpenAI’s search engine will rival Google Search and Perplexity, offering users the ability to interact with ChatGPT, a chatbot, to receive responses that include references from various online sources such as news articles, blogs, and Wikipedia. Additionally, images may be incorporated in responses as needed.
Despite OpenAI’s plans not yet being officially confirmed, indicators of the company’s intentions have emerged in recent weeks. The website search.chatgpt.com has shown signs of activity, hinting at OpenAI’s upcoming search engine. Presently, the search functionality is available to ChatGPT users who are subscribed to the service.
In response to the growing competition, Google has been enhancing its Gemini AI models and chatbot capabilities, along with testing the Search Generative Experience (SGE) through its “Labs” program. The company has also made strategic changes in its leadership by appointing a new “Head of Search” and exploring potential expansions for SGE. Additionally, Google is reportedly contemplating the idea of offering SGE as a paid product to users in the future.
The imminent launch of OpenAI’s AI-powered search engine adds a new dimension to the competitive landscape in the tech industry, with both companies vying for dominance in the search engine market. As developments unfold, industry observers are keen to see how the innovation and advancements from OpenAI and Google will shape the future of search technology.