Los Angeles, California – Snapchat has unveiled a sneak peek of its new on-device AI model that will revolutionize augmented reality experiences for users. This cutting-edge technology will empower creators to effortlessly convert a text prompt into a personalized lens, paving the way for a plethora of imaginative and innovative visual effects to share with friends.
Users can witness the transformative power of this AI model in action through a captivating GIF displaying a person’s attire and backdrop morphing in real-time under the theme of “50s sci-fi film.” The rollout of lenses utilizing this new model is expected in the upcoming months, with creators gaining access to the technology to craft lenses by the end of this year.
Furthermore, Snapchat is launching a comprehensive suite of AI tools designed to streamline the process of producing custom augmented reality effects. Included in the latest Lens Studio update are new face effects that enable creators to craft lenses that completely alter the appearance of a user’s face based on a written prompt or uploaded image.
One of the standout features of this suite is “Immersive ML,” a tool that facilitates the application of realistic transformations to the user’s face, body, and surroundings in real-time. Lens creators will also have the ability to generate 3D assets, create intricate face masks and textures, and develop 3D character heads that mirror a user’s facial expressions.
Snapchat’s commitment to innovation in the realm of augmented reality is evidenced by these advancements, which promise to elevate the creative capabilities of users and creators alike. The integration of AI technology into the platform signifies a significant step towards offering an immersive and personalized AR experience for Snapchat’s diverse user base.