SHANGHAI, CHINA – Advanced Micro Devices (AMD) is betting on AI PCs to compete with rivals like Nvidia and Intel as the AI race heats up, according to an exclusive interview with President Victor Peng.
AI PCs, which are personal computers embedded with processors designed for AI functions such as real-time language translation, have seen an increased demand as consumers seek devices with AI features. Research firm Canalys predicts that 60% of PCs shipped in 2027 will be AI-capable, reflecting a growing trend in the tech industry.
AMD’s recent announcement of the Ryzen 8000G Series desktop processors has garnered attention, with the company claiming that users can expect significant power and performance for intensive workloads, including gaming and content creation. The competition in the graphics processing units (GPUs) market, crucial for AI and high-performance computing, is also heating up, with Nvidia dominating the market for GPUs used in AI applications.
In order to position itself for success in the AI market, AMD launched new Instinct MI300X chips designed for large language model training to compete against Nvidia’s H100 chips. President Victor Peng emphasized that AI is not only about data center GPUs but also about servers, and he expects continued market share growth with the MI300.
The integration of AI capabilities into PCs is expected to catalyze upgrades, with industry analysts predicting an expansion of the market for AI PCs in the near future. Though AMD faces tough competition in this rapidly evolving sector, the company remains confident in its ability to lead in AI and other traditional business areas.
As the tech industry continues to witness the advancements in AI technology, the competition between major players such as AMD, Nvidia, and Intel will likely intensify, with each company striving to carve out its niche in the AI market. The growth of AI PCs is indicative of a broader trend in tech, with AI becoming increasingly integrated into various consumer and enterprise devices.