London, England – Visitors to AMP pages on the BBC website can now easily manage their consent settings for data collection. These settings specifically apply to AMP pages and may need to be set again when visitors browse non-AMP BBC pages.
Google AMP technology has been utilized to create the lightweight mobile pages that visitors access on the BBC site. Within these AMP pages, visitors will find options to control the collection of their data.
One crucial aspect is the strictly necessary data collection, where limited information is stored on the user’s device without explicit consent. This data is essential for the functionality of the web pages. Additionally, local storage is used to keep track of the user’s consent preferences.
Visitors can also opt for optional data collection, which enables the display of personalized ads beyond the UK borders. By consenting to this data collection on AMP pages, visitors allow for the delivery of relevant ads tailored to their interests.
To learn more about the specific data stored and how it is used for advertising purposes, visitors can access detailed information provided by the BBC and its advertising partners. Those who prefer not to receive personalized ads can simply reject data collection and continue browsing the AMP pages.
For easy access to changing these settings, visitors can click on “Ad Choices / Do not sell my info” in the website footer at any time. This provides a seamless way for users to control their data privacy preferences while browsing the BBC’s AMP pages.