Cupertino, California – The 14-day return window has passed for early adopters of Apple’s Vision Pro, prompting heightened interest in the reasons behind customer returns. Despite speculation about the percentage of returns, a recent report delved into the motivations driving customers to return their spatial computers.
While Apple has refrained from disclosing the return rate for the Vision Pro, feedback from retail sources indicates a return rate that falls somewhere between average and above average. A significant number of smaller stores are reporting daily returns, with some larger locations experiencing even higher rates.
To gain insight into the factors driving returns, Apple has tasked retail employees with collecting feedback from customers when they return their Vision Pro devices. This data is then forwarded to the company’s headquarters in Cupertino, California. Additionally, a small sample of customers who returned their units cited five common reasons for their dissatisfaction.
The observed reasons for returns included concerns about the device’s weight and discomfort, the lack of compelling applications and video content, limited productivity gains from work features, issues with display glare and eyestrain, and a sense of isolation from friends and family due to the device’s design. Furthermore, the carefully curated in-store demo experience at Apple has led to a disconnect between initial excitement and eventual real-world usage for some customers.
The experiences of disappointed customers have drawn parallels to a scene from the legal drama “Boston Legal,” where a partner delivers a lukewarm review before parting ways with an associate. The Vision Pro has undoubtedly left an impression on some users, but not enough to offset the discomfort and high price point, echoing the sentiments of those who have opted to return the device.
As Apple continues to navigate the feedback and challenges surrounding the Vision Pro, it remains to be seen whether adjustments or new strategies will be implemented to address customer concerns.