Cupertino, California – Apple is set to enhance its Siri voice assistant and operating systems by incorporating OpenAI’s ChatGPT as part of its efforts to remain competitive in the AI race. This was announced by Apple at its annual developers show on Monday, where several new features were introduced.
The integration of ChatGPT into Apple’s iPhone and Mac operating systems marks the beginning of a personalized AI system known as “Apple Intelligence.” This system aims to provide users with a seamless way to interact with Apple devices through enhanced AI capabilities. Additionally, ChatGPT will be accessible in the fall through a collaboration with OpenAI, enabling users to utilize it for text and content generation.
During the Worldwide Developers Conference, Apple CEO Tim Cook expressed his excitement about how these advancements will elevate the company’s products to new levels. However, despite Apple’s positive outlook, the market response was lukewarm, with Apple’s stock price dropping by 1.91% on the day of the announcement.
Notably, the partnership with OpenAI drew criticism from Tesla and Twitter/X owner Elon Musk, who raised concerns about data security and threatened to ban iPhones from his companies. Despite the backlash, Apple has yet to respond to Musk’s allegations.
Competitor Samsung also took a jab at Apple’s announcement, indicating that simply adding the Apple brand to new technologies does not necessarily make them groundbreaking. This competitive landscape highlights the importance for Apple to leverage its new AI tools effectively to keep up with industry rivals who have been quicker to adopt AI technologies.
As part of the “Apple Intelligence” initiative, Siri has undergone a refresh with a new interface and enhanced capabilities to assist users in navigating their devices and applications more efficiently. Craig Federighi, Apple’s senior vice president of software engineering, emphasized the system’s focus on user privacy and contextual intelligence during the keynote event.
The decision to integrate OpenAI’s ChatGPT into Apple’s ecosystem reflects a shift in the company’s approach to AI technologies, which have traditionally been closely guarded. This move also signals a recognition of the evolving landscape of AI dominance, with Apple acknowledging the strength of industry players like OpenAI.
Furthermore, Apple announced the upcoming release of its mixed reality headset, the Vision Pro, in the UK, following its initial launch in the US. Additional features unveiled during the event include capabilities such as sending texts via satellite, scheduling messages for later delivery, and using head gestures to control AirPods Pro, among others.
Overall, Apple’s strategic moves to enhance its AI capabilities and product offerings underscore its commitment to innovation and competitiveness in the ever-evolving tech industry landscape. Through partnerships with leading AI providers and the integration of cutting-edge technologies, Apple aims to solidify its position as a key player in the AI race.