CUPERTINO, Calif. (AP) – Investors witnessed a significant surge in Apple’s stock on Tuesday, as it climbed by as much as 6% to reach an all-time high for the first time in 2024. This spike followed the unveiling of Apple Intelligence, the tech giant’s new AI platform that aims to revolutionize everyday life by integrating artificial intelligence into its products. The positive response to this innovative announcement helped drive up the stock prices after a slight dip during Apple’s WWDC conference the previous day.
Analysts from Wall Street, such as D.A. Davidson managing director Gil Luria, expressed optimism about Apple’s future prospects with the introduction of Apple Intelligence. Luria emphasized the unparalleled capabilities of the platform and its potential to transform how consumers interact with Apple’s devices. Following this endorsement, Luria upgraded Apple’s rating to Buy from Neutral and increased the price target to $230 from $200.
Apple’s foray into the generative AI space through Apple Intelligence promises a seamless integration of AI features across the company’s hardware and software products. From iPhones and Macs to essential applications like mail, messages, and photos, Apple Intelligence is set to enhance user experience across multiple platforms. The platform will soon be accessible for the iPhone 15 Pro, as well as iPads and Macs equipped with Apple’s M1 series chips or newer models, set to launch later this year.
Notable updates accompanying the launch of Apple Intelligence include enhancements to Siri, enabling the AI assistant to accomplish tasks such as parsing addresses from messages and locating photos in a user’s library through voice commands. Additionally, Apple introduced new software updates for its iPhone, watches, and computer products, signaling a wave of innovation set to engage consumers and drive potential upgrades in the coming years.
Echoing the sentiment of consumer excitement, JPMorgan senior analyst Samik Chatterjee highlighted the impact of AI features across Apple’s diverse product range in encouraging device upgrades. By leveraging the power of artificial intelligence, Apple aims to provide a compelling array of features that will entice users to enhance their technology experiences through hardware and software upgrades across all devices. The future of Apple’s ecosystem appears more dynamic than ever, promising a fusion of cutting-edge technology and user-centric innovation.
For more information on Apple’s groundbreaking AI platform and its impact on the tech industry, stay updated for developments that are bound to shape the future of consumer technology.