CUPERTINO, California – During the quarterly earnings call today, Apple CEO Tim Cook hinted at the company’s future plans for its products, specifically referencing its investments in artificial intelligence (AI).
Cook’s remarks alluded to the potential for comprehensive AI features in the upcoming iOS 18, which is expected to be unveiled at the Worldwide Developers Conference (WWDC) in June. This aligns with rumors circulating within the tech community.
According to reports, Apple is betting on iOS 18 to be one of its most significant updates yet, with a strong emphasis on integrating AI technologies throughout the system. References in the iOS 17.4 code suggested that Apple has been testing its own large language model, codenamed Ajax, in addition to ChatGPT and other AI technologies.
During the earnings call, Cook emphasized Apple’s continued dedication to investing in future technologies, particularly AI. These statements seemed to address concerns that Apple was lagging behind its competitors in the AI space.
One area where Apple is expected to leverage AI is with its voice assistant, Siri. With the possibility of a “Siri 2.0” implementation based on modern generative AI models, there is potential for a significant improvement in Siri’s capabilities.
In addition to Siri enhancements, Apple also plans to introduce AI features across its operating systems, such as smart replies in Messages and personalized recommendations in Apple Music.
While Cook did not explicitly mention the WWDC, his reference to sharing details “later this year” aligns with the conference’s timeline. This suggests that more information about Apple’s AI advancements will be unveiled at the event.
Overall, Cook’s comments indicate that Apple is gearing up to make significant strides in AI technology, potentially reshaping the user experience across its product ecosystem.