New York City, USA – The legendary hard rock band Kiss is never truly saying goodbye. Recently, they made a groundbreaking move by selling their catalog, brand name, and intellectual property to Swedish company Pophouse Entertainment Group in a deal said to be worth more than $300 million. This strategic partnership with Pophouse marks a new chapter for Kiss, as they aim to innovate and reach new audiences in the digital age.
With the booming popularity of hologram and avatar technology in the music industry, Kiss has opted to join forces with Pophouse to create a unique experience for their fans. Through the collaboration with Pophouse, Kiss plans to introduce digitized avatars of themselves in various creative projects, including a biopic, a documentary, and a new avatar show set to launch in the latter half of 2027, promising a one-of-a-kind Kiss experience that will kick off in North America.
Unlike conventional music catalog acquisitions, Pophouse’s CEO, Per Sundin, emphasizes the importance of preserving the legacy of Kiss while simultaneously introducing them to a younger audience. This innovative approach sets Pophouse apart from other industry players and highlights their commitment to revitalizing iconic music brands for the digital era.
Gene Simmons, a founding member of Kiss, stresses the collaborative nature of their partnership with Pophouse, emphasizing that it’s not merely an acquisition but a joint effort to expand the band’s creative vision. Simmons reassures fans that despite the changes, Kiss remains dedicated to their legacy and will continue to actively participate in shaping their future projects alongside Pophouse.
In a bold move, Kiss has announced that they will no longer embark on live tours under their iconic personas. This decision marks the end of an era for the band’s live performances, signaling a new direction in their musical journey. As they explore new opportunities with Pophouse, Kiss remains committed to preserving their legacy while embracing innovation and new forms of storytelling in the ever-evolving music industry.
Pophouse’s investment in Kiss follows a similar partnership with Cyndi Lauper, showcasing their commitment to working with legendary artists to develop immersive and innovative projects that resonate with audiences across generations. This strategic collaboration highlights Pophouse’s dedication to pushing boundaries in the music industry and creating new, exciting experiences for fans worldwide.
Overall, Kiss’s groundbreaking partnership with Pophouse marks a significant milestone in their storied career, showcasing their ability to adapt to the changing landscape of the music industry while staying true to their iconic legacy. As they embark on this new chapter with Pophouse, Kiss remains a shining example of rock resilience and creativity, proving that even after decades in the industry, they are always ready to embrace new opportunities and push the boundaries of music innovation.