New York City, NY – Legendary hard rock band Kiss has made a monumental decision that will shape the future of their music and legacy. The band has reached a deal with Swedish company Pophouse Entertainment Group, selling their catalog, brand name, and intellectual property for a reported sum exceeding $300 million. This groundbreaking agreement marks a significant step for Kiss in securing their musical heritage for generations to come.
Pophouse Entertainment Group, co-founded by ABBA’s Björn Ulvaeus, has a successful track record of utilizing advanced technology to create immersive music experiences. The recent collaboration with George Lucas’ Industrial Light & Magic to produce digitized avatars of Kiss members demonstrates the innovative approach that Pophouse brings to the music industry. The partnership promises to bring new and exciting ventures for the iconic rock band, including a biopic, documentary, and interactive Kiss experience in the near future.
The strategic acquisition by Pophouse is not solely about owning the rights to Kiss’ music but aims to introduce the band to younger audiences and expand their reach worldwide. Per Sundin, CEO of Pophouse, emphasizes the collaborative nature of the deal, highlighting the shared vision between both parties in preserving and enhancing Kiss’s legacy. This forward-thinking approach distinguishes Pophouse from traditional music catalog acquisitions, setting a new standard for artist partnerships in the industry.
Gene Simmons, a founding member of Kiss, affirms the band’s commitment to the collaboration with Pophouse. He underscores the importance of maintaining creative control and active involvement in shaping the future of Kiss’s music and brand. While the agreement opens doors to innovative projects and experiences, Simmons clarifies that Kiss will not return to live touring, signaling a new chapter in the band’s storied career.
Beyond the realms of rock music, Pophouse has expanded its portfolio to include diverse artists and projects. Recently partnering with Cyndi Lauper, the company is focused on developing new immersive experiences that showcase the artist’s music in innovative ways. Lauper’s vision for a cutting-edge immersive theater piece reflects Pophouse’s commitment to reimagining live performances and engaging audiences in unique and unforgettable ways.
As Pophouse continues to redefine the music industry landscape with its bold collaborations and forward-thinking initiatives, the future looks bright for both Kiss and Cyndi Lauper. The strategic partnerships forged by Pophouse signal a new era of creativity and innovation in music entertainment, setting the stage for exciting developments in the industry ahead.