Los Angeles, California – The iconic Beats Pill is set to make a comeback with a refreshed design, enhanced sound features, and a lower price tag, thanks to the collaboration of hip-hop artist Lil Wayne and NBA superstar LeBron James. The relaunch of the new Beats Pill was announced on Tuesday, showcasing its 10% lighter build and improved on-axis sound projection with a 20-degree tilt.
Priced at $149.99, the new Beats Pill is now more affordable than its predecessor, offering color options in matte black, statement red, and champagne gold. LeBron James expressed his excitement for being part of the new era of the Beats Pill, a product that has been a staple in his household since day one.
The new campaign for the Beats Pill, featuring Lil Wayne and LeBron James, portrays a scenario dubbed “The Predicament” where James is hosting a party with Lil Wayne’s classic track “A Milli” playing in the background. The commercial showcases the fun and entertainment the Beats Pill can bring, ensuring up to 24 hours of battery life and a Fast Fuel charging option for convenience.
Apple’s vice president of Apple Music and Beats, Oliver Schusser, emphasized the outstanding sound quality, all-day battery life, and convenient features of the revamped Beats Pill. With acoustic upgrades and a redesigned tweeter and woofer, the new Beats Pill promises to deliver better sound than ever before, addressing past issues with sound quality.
Pre-orders for the Beats Pill are now available on various platforms including Amazon and Apple.com, with the speaker set to be released on June 27. The campaign featuring LeBron James and Lil Wayne adds a fun and relatable element to the Beats Pill’s re-launch, showcasing its versatility and improved features for consumers to enjoy.