Houston, Texas – Beyoncé, the iconic singer and performer, recently shared an intimate look into her hair routine with fans. In a behind-the-scenes video posted on her Instagram, Beyoncé showcased the steps she takes to maintain her long, natural hair using products from her own haircare brand, Cécred.
The video reveals Beyoncé getting her hair washed, allowing her natural texture to shine through. Accompanied by tinting her eyebrows, the star’s hair is then blow-dried and straightened before being styled in curlers, resulting in a voluminous half-up hairdo with bouncy curls. To finish off the look, Beyoncé applies oil to her hair and touches up her curls for a flawless finish.
In a caption accompanying the video post, Beyoncé expressed her delight in seeing fans share their own #cecredwashday rituals and shared that she was inspired to partake in the trend with a video from her archives. The singer also discussed the importance of disrupting norms and pushing boundaries, citing her hair and music as mediums for challenging expectations over the years.
Reflecting on her journey in maintaining blonde hair on natural strands for 25 years, Beyoncé revealed that this experience played a significant role in the development of her haircare brand. This adds to her earlier revelations in an Essence cover story where she emphasized the importance of moisture in her hair care routine, highlighting the memories of childhood rituals focused on maintaining a healthy scalp.
In a recent interview, Beyoncé touched on the power of self-expression through hair, emphasizing the freedom to choose various styles as a form of empowerment for Black women. She spoke of the joy derived from prioritizing self-care rituals and the significance of making time for sacred self-care practices like haircare.
Despite facing backlash when announcing her haircare brand in 2023, Beyoncé’s fans have rallied to her defense in the comments section of her Instagram post, showing support for her expertise in natural hair care. The controversy revolves around critics questioning her knowledge due to her penchant for wearing wigs, while supporters point to her mother, Tina Knowles, a licensed cosmetologist, as a source of expertise passed down to Beyoncé.
As the discussion around her haircare brand continues, Beyoncé remains a symbol of empowerment for many fans, showcasing the beauty of self-expression and the importance of self-care rituals. Her dedication to maintaining her natural hair and evolving her brand serves as an inspiration to many looking to embrace their own unique beauty and authenticity.