Atlanta, Georgia – President Biden’s reelection campaign kicked off its $30 million post-State of the Union advertising campaign by releasing a new ad addressing concerns about the president’s age. In an effort to pivot towards the general election, the ad features Biden directly speaking to the viewers, contrasting his record with that of his potential opponent in November, former president Donald Trump.
During the 60-second advertisement, Biden acknowledges his age by stating, “Look, I’m not a young guy,” but emphasizes his ability to effectively work for the American people. The president highlights his achievements in combating the coronavirus pandemic, advocating for healthcare cost reductions, investing in infrastructure projects, and supporting reproductive rights by promising to uphold Roe v. Wade if legislation is passed.
The ad campaign targets voters across seven swing states, including Michigan, Pennsylvania, Wisconsin, Arizona, Georgia, Nevada, and North Carolina, with a focus on voters of color and young voters. This substantial advertising expenditure follows a previous campaign that exceeded $25 million in the final months of 2023, showcasing the financial advantage of Biden’s campaign over Trump’s efforts.
Amidst a surge in campaign activity following Biden’s State of the Union address, the president and his aides have been actively campaigning in various states. Vice President Harris and Cabinet officials are also engaging in efforts to promote Biden’s record and garner support from the public.
Despite ongoing concerns from voters regarding Biden’s age, the campaign communications director, Michael Tyler, addresses this issue by highlighting Biden’s accomplishments over the past four years. Tyler underscores Biden’s vitality and commitment to challenging outdated ideas and rejected policies.
The ad concludes with a light-hearted exchange, with Biden humorously questioning his involvement in the campaign, showcasing his charisma and wit. Overall, the campaign’s strategic approach to addressing concerns about Biden’s age while highlighting his achievements and vision for the future aims to resonate with voters as the election approaches.