Madrid, Spain – The company behind Doritos has severed ties with transgender influencer Samantha Hudson following backlash over her past social media posts referencing violence and pedophilia. Samantha Hudson, a popular singer and actor from Spain, faced criticism after it was revealed that she had made controversial tweets in the past, leading to Doritos cutting off their partnership with the influencer.
Doritos Spain, a subsidiary of American food corporation Pepsico, issued a statement denouncing Hudson’s previous social media content. The company stated that they strongly condemn any language or actions that promote violence or sexism. Hudson, who boasts a significant following on Instagram, had been participating in a social media campaign for the snack brand prior to the controversy.
The decision to end their collaboration with Hudson sparked calls for a boycott of Doritos, particularly from right-wing activists in the United States. Despite the company’s quick action in severing ties with the influencer, the backlash continued to grow on social media, with individuals expressing their outrage over the situation. In response to the public outcry, some conservative voices in Spain also criticized Hudson, drawing attention to her controversial past tweets.
While there were no reports of offensive behavior by Hudson in recent years, screenshots of her past tweets circulated online, causing further uproar. Hudson, who has since apologized for her previous posts, referred to them as “barbarities” and “dark humor.” The incident serves as a reminder of the power of social media and the scrutiny that public figures face in the digital age.
The backlash against Hudson is reminiscent of a similar situation involving another transgender influencer, Dylan Mulvaney, who partnered with Bud Light in the past. The partnership led to a boycott campaign against the beer brand, highlighting the complexities of marketing involving LGBTQ individuals. The controversy surrounding Hudson has reignited debates about the intersection of social media, corporate partnerships, and public perception.
As the fallout from the Doritos controversy continues to unfold, it raises questions about accountability, scrutiny, and the blurred lines between personal behavior and professional partnerships in the realm of social media influencing. The incident serves as a cautionary tale for brands and influencers alike, underscoring the importance of transparency and responsible engagement in the digital landscape.